Mastering Meme Marketing
Welcome to our blog, fellow content marketeers! If you’re reading this blog, you belong to quite an elite niche indeed. Why, you ask?
Because who even reads blogs, newspapers or any form of long content anymore? Ask GenZ and they will tell you that they gather their news, entertainment, and social fulfilment, all from memes!
But how can businesses penetrate the meme dimension while still keeping true to their marketing strategies? Most brands who try just get lost in the sea of internet absurdity.
Fear not, fellow marketeers, we present to you the strategies that will help you wield the viral magic of memes like a pro.
Know Your Audience (And Their Memes)
Before diving into meme marketing, take a moment to understand your audience and do a thorough research on the kinds of memes they like. Some might like bold memes, and some like innocent ones that offend none. Each corner of the internet has its own meme ecosystem, with distinct humor and references.
Where is your target demographic? Are they on Reddit? TikTok? Twitter? Put yourself in their shoes and immerse yourself in their definition of meme culture. Remember, using outdated or irrelevant memes is a sure-fire way to become what they call in meme terms, an “epic fail.”
Stay Authentic, Stay Relevant
Authenticity to your brand’s vision is non-negotiable when it comes to successful meme marketing. Don’t force it or try to be something you’re not. Your brand’s personality should shine through in your meme content. Find creative ways to incorporate your brand’s message in the meme. If you’re planning to introduce your product in the memes, remember, subtlety is key. Nobody likes a meme that feels like a desperate sales pitch. Make it as natural as you can manage. Stay relevant to current events and trends, but be mindful of sensitive topics (cough, like politics. Cough.) The last thing you want is a PR disaster disguised as a meme.
Embrace the Element of Surprise
The beauty of memes lies in their unpredictability. They thrive on absurdity and randomness. Don’t be afraid to think outside the box and surprise your audience with unexpected content. Take risks, push boundaries, and don’t be afraid to experiment. Remember, when the audience takes a moment to register something, they recollect it faster and for a longer time. The internet loves nothing more than a meme that leaves them saying, “Wait, what just happened?”
Keep it Short and Snappy
In the fast-paced world of social media, attention spans are shorter than a Tiktok video. Keep your meme content short, sweet, and to the point. Memes that are too long or convoluted will lose their impact fast. There are memes that call for longer content (which is longer on purpose) and then there are memes that are templated. Don’t call for the former when it’s unnecessary.
Harness the Power of User-Generated Content
Why create memes yourself when you can let your audience do the work for you? Encourage user-generated content by hosting meme contests or challenges related to your brand. Not only does this increase engagement, but it also creates a sense of community around your brand. Just make sure to moderate the submissions to avoid any PR nightmares.
Don’t Be Afraid to Get Weird
The internet is a strange and wonderful place, filled with all manner of weirdness. Embrace it. Don’t be afraid to get a little weird with your meme marketing. After all, the weirder, the better. Just make sure it aligns with your brand’s image and values. Remember, there’s a fine line between weird and just plain creepy.
Timing is Everything
In the world of memes, timing is everything. A trend missed is like missing the last train home. Once the doors close in your face, it is an opportunity lost forever. Pay attention to current events, pop culture trends, and internet phenomena. Strike while the iron is hot and capitalize on the latest meme craze before it fizzles out. Remember, memes have a notoriously short shelf life, so act fast.
Engage with Your Audience
Don’t just post memes and disappear into the digital ether. Engage with your audience. Respond to comments, join in on conversations, and be an active participant in meme culture. Being funny is really about the comment section while being the top comment is the real win. Show your audience that you’re more than just a faceless corporation trying to sell them stuff. You’re a fellow memer, just like them, down to the nitty-gritties of the comment section.
Measure, Analyse, Iterate
Like any marketing strategy, meme marketing requires constant iteration and optimization. Keep a close eye on your metrics and analyze what’s working (and what’s not). Use A/B testing to fine-tune your meme content and tailor it to your audience’s preferences. If your audience is not reacting well to a line of thought, change it. If your audience labels something prudish or scandalous, pay attention. Remember, the internet moves fast, so you need to move faster.
Have Fun With It
At the end of the day, meme marketing is all about having fun. Don’t take yourself too seriously. Embrace the chaos and absurdity of internet culture. After all, laughter is the universal language of the internet. So go forth, fellow marketers, unleash the viral power of memes upon the world. Just remember to keep it funny, relevant, and above all, keep it memeingful.
Explore Humor, Web comics, and Corporate Memes
As you navigate meme marketing, consider incorporating humor, web comics, and corporate memes into your strategy. These formats can add variety to your content and help you connect with your audience on different levels. Web comics and corporate memes, in particular, can provide a serialized storytelling format that keeps your audience coming back for more, all while keeping your brand message front and center. So, experiment with these formats and see how they can complement your meme marketing strategy, adding another layer of engagement and creativity.
Remember, in the world of memes, there are no rules—only endless possibilities for creativity and connection. So, keep memeing, laughing, and above all, spreading the viral magic of memes far and wide. The internet is waiting, dear meme lords. Let’s make it legendary, one meme at a time.
Should you be humorous at the workplace?
Whether you realize it or not, the corporate world is full of humor. Right from the ways of its functioning, recruitment, and making policies, I see an underlying humor and comic art everywhere. In all aspects of a corporation’s functioning a deliberate attempt is made to serve the self-interests of the privileged which becomes a food for office humor. Amid this rampant injustice and incompetence, humor again can help.
A tinge of humor and laughter can bring that light and optimism into the hearts of the employees in an environment where there is constant pressure on the nerves. What I mean to say is, that where you are in continuous compulsion to impress the cardinal elements of a human infrastructure made up of more dumb people than yourself, there will be a sense of suffering. As they say, humor comes from suffering, it can be the only way to vent your suppressed feelings in a seemingly civilized way. In short, this is corporate humor. Although I have deliberately beaten around the bush a little to drive my point home, I hope I was able to define corporate humor.
Laugh loud at Corporate Humor: The Food for Soul in Your Workplace
Humor has many advantages. You can imbibe and communicate a sense of self-confidence through humor. It is like saying ‘nothing matters’. Let me present a happy parallel. When everyone is drowning with the sudden gush of water, humor about the situation is like saying, ‘Hey look, I can walk on water’. This makes you look like an apparent superhero improving your status to more than the mundane.
Humor in corporate doesn’t only make you laugh! It also says, we are in the same boat brother, and we shall overcome. This subtle underlying message injects a bit of optimism and a sense of comradery among your fellow pals. It’s like showing the ability to laugh and giggle while sitting on an anthill. It works as a signal of competence and sends a message to the dolts that ‘See, I am unaffected.’ However, in reality, that may not be the case.
I have seen that humor can be used as a weapon to become an informal leader. People will become fond of you and look for your company. It is like a herd of cows without horns electing a leader cow with horns. Humor is that horn and if used intelligently can give you returns. If you are thinking, how to hone the skills of being humorous at work, you can always refer to some of our funny office web comics and office cartoons. We give you some below. You can explore for more as well and continue cracking jokes and being humorous, and make people laugh aloud ─ you will win!
Read more : Fun at Work – The Tactics and Secrets
The Cons
Mostly corporates work on a common principle – the most ineffective workers are systematically moved to the place where they can do the least damage: management. And most of the managers are aware of it! They know their strengths and weaknesses well and that’s why they are managers. It gives them an upper hand to play with others’ strengths and weaknesses. If you are wondering why I am telling you the top secret and the principle of corporate hierarchical distribution, hang on. There is a deep connection with the pitfalls of humor with this principle.
When incompetent people sit at the top of the hierarchy, they know what can topple them. They are always scared of that stimulus. Don’t ever let your sarcasm and cynicism hint at their weaknesses. If you do, you hit them below the belt and your jokes can backfire. So, be careful.
Rest is okay! That’s enough for today, till we meet again next week! Till then, keep laughing and make people laugh!
Sincerely Yours,
Norman & Ozi
